Brand Story & Values
Velvère is designed for women who embrace movement as a form of self-care, style as a statement, and community as a source of strength.
Velvère was born from a simple desire: to create elegant, modest activewear that effortlessly transitions from Pilates class to everyday life. The desire to blend the sculpture and softness of ballerinas and the strength of supportive activewear. Inspired by the modern woman’s dynamic lifestyle, our pieces are thoughtfully designed to flatter, support, and empower. Inspired by the modern woman’s dynamic lifestyle, our pieces are thoughtfully designed to flatter, support, and empower.
Velvère is more than just activewear. We're committed to conscious living, which is why every piece is crafted using sustainable, organic fabrics that are kind to your body and gentle on the planet. Our packaging comes with 100% cotton — plastic-free, reusable pouches, designed with the Earth in mind.
Rooted in purpose and care, Velvère is designed to support and sculpt with the fabrics selected we believe beauty and comfort can coexist without compromising our values or the world around us.
Velvère is a movement — a community built on strength and softness. We aim to inspire women to move with intention and confidence, and to support one another in every phase of their wellness journey.